Sketchbook Project

Sketchbooks on tour across The US. This is a collaborative art project from 1000s of people around the world:



http://arthousecoop.com/projects/sketchbookproject/?utm_source=designsponge&utm_medium=ad&utm_campaign=designsponge-ad

Nuevo Mundo Television

http://www.nuevomundotv.com/

POINTS OF INTEREST IN OUR RESEARCH AND WHAT WE SHOULD LOOK INTO

Points of interest in our Research and What we should look into

·               What’s the literacy rate?

·               Counselling: Women’s centre AND a men’s centre?

·               Community as builders and caretakers

·               Community outreach centres: laundry facilities, skate parks

·               Does Lota recycle?

·               Should we do something proactive when we get there?

·               Educational programs in place for trades/literacy?

·               How do you make them feel “at home” again?

·               Transportation of milk? Pasteurization

·               Preserving historical and cultural significance – tourists coming in for hiking/fishing/etc. “responsible tourism” and “adventure tourism”

·               What kind of activities will tourists like?

·               How do the first tourists orient themselves? Signage, street furniture? Beautifying public spaces, creating pride in their community.

·               Show your interest, don’t take photos and keep your face in your sketchbook the first day

·               If you feel you know best people will be offended or will feel like they’re receiving gifts. Empower them to make choices about their lives and create for themselves

Major Studio Notes 09/23/10

Major Studio Lecture – 09/23/10

·               Research report due in 2 weeks - You don’t need to have all the answers but you should have asked the questions

·               Designing from the inside-out: find the problem and design to solve it

·               Designing from the outside-in: A problem/focus is given to you

·               Social Trends: generational trends, political issues, family/work/activity patterns, health issues, look at patterns/repeated use

·               Economic: political issues, recession, users’ budget, employment rates, product cost (issue for later on)

·               Technology: competitive/comparative products – what are people in similar situations using now? (Comparative products aren’t necessarily geared toward the same market or end user, but may complete the same sort of task, or use similar technology or techniques.

·               When you combine social trends, economic issues, and technological issues you find a perspective product

·               Anthropologic research is trying to see through someone else’s eyes

·               How do you develop innovation? Make the familiar strange. Innovation is a link between two conventions: the one it replaces and the one it becomes. Identify your product opportunity gap

·               Develop an argument

·               Use positioning maps? Low/high style vs. low/high technology. Make it better than what already exists

·               Task analysis: what are the steps in completing a given activity?

·               Product function analysis tree: how does a product complete its task? What are all the things it has to do and how does it accomplish those things, what components does the product have that help to complete the task? First level of this tree - Toaster – cradle the toast, lower it into the toaster, heat up the toast, raise the toast when it’s toasted to an appropriate level.

·               Life cycle analysis: where does the product end up at every stage of its birth, use, and disposal? What are the issues at each step?

·               Value opportunity analysis: what are the product values that are important to a given user?

Deliverables – preliminary research report due 10/07/10

·               Succinct problem statement – your product opportunity gap

·               Clear project direction – what’s the activity?

·               Significant issues – objectives, target user groups, market demographics, market size; competitive/comparative product analysis, ongoing contacts with manufacturers, external experts, and current users.

·               Conclude with a set of design guidelines, outlining features, materials, components, technologies, technical criteria, anticipated measures or criteria for success.

·               Graphic layout, visuals, sketches, charts

·               Turabian style guide

·               Social, economic, technology, users.

·               Breakdown for research: who was it, who was it for, what happened, where, when, why, and how.

Design Brief

Format with team logo, title, one-liner “elevator pitch” (very top of your brief), general context (what do you know?), introduction, background, opportunity, challenge, problem, user focus, SET (social economic technology) factors, competitive landscape, design specs, measures for success, and evaluation criteria (the last two are going to be with you for the year, how else will you know if your design is successful?)

·               Problem Statement

·               Project Definition

·               Project Objectives

·               Target user groups – demographics – market size

·               Competitive product analysis

Destrucción Biblioteca Municipal de Lota

Video Conference and Meeting - Identifying Themes

Group: Lota Renovación + IWB
Agenda: Identify project themes, appropriate research methods, case study research
Location: 4th year studio + ID electronics lab
Date: September 16th, 2010
Starting and Ending Time: 12:30pm - 6:00pm

To narrow down our research, we have isolated several themes, based on:
Public vs Private and Physiological vs Community Actualization

• What are the daily rituals around meal preparation or personal hygiene?
• What are some meaningful places and artifacts in their homes?

Public Spaces. For example, Case Studies of different communities that were able to revitalize cultural centres and turn stagnant industries into artefacts and sources of knowledge. Potential cultural sites in Lota include:

• Teatro Lota
• El Chiflon del Diablo
• Hydroelectric Plant

Physiological. For example, Case studies of communities able to rebuild themselves after collapse of local industry or a natural catastrophe. Questions to ask:

• What is the potential for the development of a local industry on a national level?
• What are the issues of housing and meeting of basic needs, such as sanitation and food storage?

Community Actualization. For example, Case studies of communities able to rebrand themselves after collapse of local industry or a natural catastrophe. Questions to ask:

• What are potentials for attracting tourism to such communities? Art, Culture, Nature, Knowledge.
• How to instill pride into a community and stimulate participation? Sports, Unions.

Agenda:

Prepare a case study document for IWB group by Tuesday, September 21st.

Inital Group Brainstorm